Online to Offline Attribution Software
Track Online Ads to In-Store Sales
See what's really driving your bottom line.
Felix Attribution connects in-store purchases back to the exact online ad that brought you the customer. Finally see your true marketing performance.
Who actually gets the credit?
Scroll to follow one customer over 60 days
Searched on Google
Clicked Facebook Ad
Clicked a Google Ad
In-store Purchase
A stranger finds your site through a search. Traditional tools see a 'hit' but don't know who it is. Felix creates a digital memory of this person that won't expire.
Felix Tracking
We use private identifiers to link visits back to one person.
Why traditional attribution
doesn't work.
Most attribution tools share the same fundamental flaws that make them miss the majority of your customer journeys.
Offline sales are invisible
Customer clicks your Facebook ad, then buys in-store. Your analytics show "direct traffic." You lose all attribution.
iOS broke cookie tracking
Apple privacy updates eliminated most cookie-based tracking. Your conversion data has massive blind spots.
Customers switch devices
They see your ad on mobile, research on tablet, buy on desktop. Traditional tools miss the connection.
The result?
You're optimizing blind.
Without complete attribution data, you might be killing your best-performing campaigns and doubling down on the wrong ones.
The technology that makes
complete attribution possible.
Felix Attribution combines two breakthrough technologies to track customers from online ad click to offline purchase.
Advanced device fingerprinting
We use multiple signals to persistently identify visitors across sessions and browsers, even when cookies are blocked.
Offline purchase attribution
Connect in-store and phone purchases back to the exact online ad that drove them. See your complete customer journey.
See the complete
customer journey.
Watch how Felix Attribution tracks Mike Smith from his Facebook and Google ad clicks to his $4,340 in-store purchase 12 days later.
Mike Smith
Customer journey • 12 days
First Click
Clicked Facebook ad for "Best Gaming Laptops 2024"
Product Research
Viewed gaming laptop comparison page
Product Details
Spent 8 minutes on ASUS ROG product page
Google Search
Clicked Google ad for "ASUS ROG gaming laptop reviews"
Return Visit
Direct visit to check reviews and specs
Pricing Check
Compared pricing and financing options
Store Visit
Visited physical store location in downtown
Phone Call
Called store about warranty and setup service
Purchase
$4,340Purchased ASUS ROG laptop + accessories
Without Felix Attribution
This $4,340 sale would show as "direct traffic" in your analytics. Neither Facebook nor Google would get attribution credit.
How it works.
A simple 3-step process to finally see your true marketing return on investment.
White glove setup
Our team handles the complete installation for you, or we guide you through a simple one-line code addition.
- We set it up for you (recommended)
- Or guided one-line installation
- Advanced device fingerprinting enabled
Live example
Connect your systems
Link your online ad platforms and your offline point-of-sale or customer management software.
- Facebook & Google Ads integration
- Point-of-sale system connections
- Customer data synchronization
Live example
See the complete picture
Watch as offline sales are automatically matched to the online campaigns that drove them.
- Automatic offline-to-online matching
- Complete return on ad spend visibility
- Real-time attribution insights
Live example
Ready to get started?
Join forward-thinking businesses who trust Felix Attribution to optimize their marketing performance.
Start free trial30-day free trial